Turn a reach problem into a product loop
I proposed quests, progression, and visible status as a way to expand participation beyond limited marketing reach.
Feb 2024 – Oct 2024
Shaga
Cloud-gaming product design and the original $GLOB concept
As founding product designer, I led Shaga's desktop and mobile product design while overseeing brand and marketing creative. I also originated $GLOB, a participation concept that product and marketing developed into the launched quests and points program.
01 / 03
Play starts nearby.
Shaga's node network depended on players hosting nearby. I led product design across desktop and Android, shaping the mobile feed around locality and connecting discovery, reservations, and social presence to the path into a game.
Process & supporting work
Process & supporting work
Shaga's node network depended on players hosting nearby. I led product design across desktop and Android, shaping the mobile feed around locality and connecting discovery, reservations, and social presence to the path into a game.
The lobby, reworked for mobile
The newer direction aligns mobile discovery, reservations, and profile controls with desktop.
The complete Node UX
The Node map connects setup, discovery, hardware checks, gameplay, social presence, and session exit.
The mobile UX system, mapped end to end
The MVP board connects feeds, onboarding, profiles, discovery, parties, reservations, and return states.
Reservation as a live product state
Reservations connect nearby discovery, a held slot, expiry, and lobby entry, with a clear path to change plans.
01
A tactical language for cloud play
The intro uses tactical pacing and live system signals to establish Shaga's gaming network.
02
The hackathon MVP
This early hackathon concept tested whether one Shagatag could connect identity, nearby players, and joinable parties.
03
Refresh as a network scan
An exploratory pull-to-refresh scan combines nearby players, network quality, party capacity, and join intent. This direction did not ship.
02 / 03
$GLOB. A world you could participate in.
The raffle launch led into the Glob Machine: connect a wallet, choose a quantity, and mint a Molecule power-up NFT. I originated the wider $GLOB concept around quests, progression, and visible status; product and marketing later evolved the proposal into the launched points program.
Process & supporting work
Process & supporting work
The raffle launch led into the Glob Machine: connect a wallet, choose a quantity, and mint a Molecule power-up NFT. I originated the wider $GLOB concept around quests, progression, and visible status; product and marketing later evolved the proposal into the launched points program.
Raffle launch in motion
The Molecule launch connects a physical reward, arcade purchase, and motion loop to the raffle.
The Glob Machine: from wallet to mint
The raffle launch led into the Glob Machine, where users could connect a wallet, choose a quantity, and mint a Molecule power-up NFT.
Give the raffle a collectible form
Serial codes and reward states make raffle tickets feel collectible. This was a design direction, not a produced or distributed artifact.
One engagement platform across breakpoints
Quests, balances, and collection progress keep the same hierarchy across desktop and mobile.
A campaign that looked like a network
The global map makes individual contributions visible as shared progress.
Rank turned points into identity
Inspired by Halo 2, numbered tiers make early progress clear and rarer icons mark long-term status. Rank travels with the player's Shagatag.
A daily action with a complete return loop
Spin the Glob moves from availability through action, reward, and completion, making a daily contribution visible on the shared Glob.
01
The original $GLOB thesis
I originated and branded $GLOB to grow participation through quests and status. Product and marketing later evolved the social-token proposal into a points program.
02
$GLOB as a launch world
The launch film introduces players, status objects, and collective progress through motion.
03
Progression people could see and keep
Quests, levels, and collections give participation a visible progression across desktop and mobile.
04
One quest, designed across states
The daily quest explains availability, reward, completion, and return timing in one consistent mobile and desktop pattern.
05
Spin the Glob
The storyboard defines three states: available, reward reveal, and cooldown.
06
From abstract points to a playable object
An arcade-counter exploration tested how accumulated points could feel playable before the raffle direction settled.
07
The Glob Machine became a web interaction
The browser arcade machine connects the raffle campaign to wallet connection and NFT minting.
08
Clan growth loop
An exploratory referral concept let friends form clans and progress through onboarding quests together.
09
A physical reward object
Packaging concepts turn clan rewards into collectible status objects.
10
$GLOB in product
The launched program carried the concept into quests, progression, claims, and seasonal campaigns.
11
A result designed to be shared
A location-specific completion card combines rank, place, and status into shareable proof of participation.
12
Players carried the artifact outward
Social posts show players sharing the live Glob outside the product.
13
The mint experience on mobile
The same Glob Machine and power-up NFT carry into a focused vertical flow.
03 / 03
A digital network with a physical world.
Handhelds, power-ups, and collectible objects gave cloud gaming a tangible visual language. I carried that language through identity, packaging concepts, motion, and the Believe in Something campaign.
Process & supporting work
Process & supporting work
Handhelds, power-ups, and collectible objects gave cloud gaming a tangible visual language. I carried that language through identity, packaging concepts, motion, and the Believe in Something campaign.
Believe in Something
The film and outdoor campaign share a simple invitation: believe in something.
01
Building the Glob world
Arcade hardware, planetary forms, and status objects give the gaming network a physical visual language.
02
Identity as a system
03
Identity carried player state
One Shagatag carries level, avatar, presence, and balance across maps, profiles, and parties.
04
The hardware world
The identity extends into a handheld controller concept and launch campaign.
05
A brand world that supported the product
Packaging and campaign studies give cloud gaming a physical presence.
06
Solana Breakpoint collateral
Partner posters connect controller imagery, a pre-order offer, and QR entry for conference audiences.
07
Solana Breakpoint sticker system
Stickers carry the Shaga mark, globe symbols, identity badges, and a playful Glob warning label.
08
A campaign built to travel
The handheld anchors the same campaign across landscapes and cities.
Project evidence & details
Project evidence & details
UX/UI source exports
Explore the desktop and mobile flows. Open any board to zoom into the full-resolution export.
01
UX architecture behind the interface
The Node wireframes connect game selection, lobby state, social presence, and streaming controls.
02
Designing the native Node lifecycle
Host and player journeys cover setup, network checks, discovery, lobbies, streaming, game switching, and session exit.
03
Node UX revisions with the Ukraine team
I directed a Ukraine-based agency's Node iterations across hosting, games, and social presence, improving clarity while establishing the Glob Network visual direction.
04
A journey ready for engineering
The mobile flow covers account creation, discovery, connection quality, lobby matching, controller setup, rotation, and play.
05
Social discovery before visual polish
List and map studies tested nearby-player coordination. Network quality joined distance and player state because proximity alone did not make a session playable.
06
Converging one language across identity and play
The May studies tested Shagatag identity across onboarding, feeds, marketing, and an in-game social rail.
07
Information architecture, revision two
The mobile map connects social discovery and party states to controller setup and gameplay.
08
Critical flows beyond the happy path
Detailed account and search flows cover validation, usernames, avatars, empty states, and progressive results.
09
Profiles as social state
Profile editing covers names, avatars, confirmation, cancellation, and returning to the live feed.
Problem
Shaga needed consistent desktop and mobile gaming flows, plus a way to grow participation beyond its limited marketing reach.
Approach
Unify streaming, reservations, and onboarding. In parallel, I pitched and branded $GLOB around quests, progression, and status, and brought in Frankie Labs as a potential execution partner.
Outcome & evolution
Product and marketing evolved my social-token proposal into a points program. $GLOB launched and continued through engagement quests after my tenure; the original concept is shown here.
- Evidence · $GLOB concept
- OriginatedIndependent strategy, product framing, identity, and internal pitch.
- Evidence · points program
- LaunchedIterated cross-functionally for quests and brand engagement; later execution evolved after my handoff.
Product, marketing & agency collaboration
ScopeProduct Strategy, UX/UI, Brand Identity, Creative Direction, Campaign Systems
Key decisions
Design the idea as a brand and a system
I created $GLOB's name, identity, interaction model, and campaign together so participation had a recognizable form.
Find a path from concept to execution
I pitched leadership and identified Frankie Labs; product and marketing then evolved the proposal into the shipped points program.
Design discovery around locality
Shaga's node network depended on players hosting nearby. I organized the Android feed around locality, connecting nearby hosts and active sessions with discovery, reservations, and social presence.
Project chronology
Product and participation, February–October 2024
The role moved between the cloud-gaming foundation, the mobile social system, and a new engagement model. The sequence keeps those workstreams connected without collapsing them into one launch claim.
- Feb 202401 · Foundation
Map the cloud-gaming product
Joined as founding product designer and connected node setup, game selection, streaming state, reservations, onboarding, and social presence into one product model. - Spring 202402 · Desktop
Resolve the Node experience
Moved the desktop client from UX architecture into lobby, gameplay, social-sidebar, and system-feedback states that kept the game visually central. - Mid 202403 · Mobile
Carry play into a social client
Developed mobile IA and interface work for games, parties, reservations, player levels, profiles, presence, and active sessions across iOS and Android directions. Locality shaped the Android feed around nearby hosts and players. - Parallel workstream04 · Growth thesis
Originate $GLOB as a participation loop
Reframed limited reach as a product problem and proposed quests, progression, visible status, and social participation instead of a conventional media-only response. - By Oct 202405 · Evolution
Create a path from concept to launch
Presented the system to leadership, identified Frankie Labs as an execution partner, and helped carry the thesis into the cross-functional points program used after my tenure.