About
Connor Lee
Founding Designer · Product Strategy · Design · Engineering
I help founders turn ideas into shipped products. Across music, gaming, fintech, and commerce, I've helped shape product direction, build brands, design systems, and ship working software - often as the first or only designer in the room. casset.fm and templeandspark.com are live products I designed and built. Based in Los Angeles.
Experience
Founder, Product Designer & Engineer - Casset ↗
Jan 2026 – Present- Founded, designed, and built a live music platform end to end - sole designer and primary engineer.
- Set the strategy: began as a crypto-asset product, then deliberately pivoted to a broader creator platform when the simpler bet was the stronger one.
- Shipped the full product: creator onboarding, authentication, paid-access gating, audio delivery, and Stripe Connect payouts (Next.js, Postgres, Stripe).
- Own brand, product, and front-end as one continuous practice.
Product Designer & Engineer - Temple & Spark ↗
Mar – Jun 2026 (Contract)- Designed and built the full digital presence for a maker of heirloom analog studio desks - desks used in the rooms of artists like Jack Antonoff, H.E.R., and Tycho.
- Designed and engineered a chapter-based 3D desk configurator - a real-time Three.js scene with cinematic lighting and live validated pricing - wired to a Medusa headless-commerce backend.
- Built the identity and packaging system: a monogram across kraft shipping boxes, assembly kits, and a hardbound brand book.
- One person across brand, product, commerce, and implementation.
Founding Designer - ETRNL
Sep 2025 – Apr 2026 (Contract)- One of two core team members; worked directly with the founder on product strategy, not just execution.
- Helped shape the shift toward collectible creator cards as a more scalable go-to-market - contributing strategic and product thinking, not only design.
- Proposed mechanics like artist-signed cards to build participation, scarcity, and collectibility into the product.
- Owned design end to end: physical card system, activation flows, collectible mechanics, brand book, and campaign direction.
First Product Designer - Shaga
Feb 2024 – Oct 2024 (Full-time)- First designer on the team; owned product UX/UI across web and mobile for a cloud-gaming platform.
- Conceived Glob - a product initiative (not a branding exercise) to drive community participation, progression, status, and engagement.
- Worked with engineering to identify a feasible implementation path and helped bring it to life; partnered with founders on product direction.
Sole Product Designer - MarginFi
Aug 2022 – May 2023- Only designer on a Solana lending protocol; designed mrgnlend's core borrowing, lending, portfolio, and risk-management experience before launch and through its early life.
- Made liquidation and health-factor risk legible to users, ran user research, and worked closely with engineers.
- Left before the points program and the major growth phase; the product foundation I designed remained in place as the protocol later scaled to hundreds of millions in TVL, peaking above $800M.
Sole Product Designer - SharkyFi
Feb – Apr 2022- Only designer for an NFT-collateralized lending product on Solana - concept through launch.
- Designed the lending, borrowing, and liquidation flows.
- Helped establish one of the leading NFT-lending products on Solana - concept through launch.
Founder - AP3 Creative Studio
Jan 2018 – Present- Independent studio delivering product design, brand systems, and front-end development for startups.
- Led engagements spanning product strategy, UX/UI, branding, creative direction, and implementation.
- Clients include IGNITE Fireworks, MetaDAO, MTNDAO, Lancer, and Gamma.
Early Experience
Founder's Apprentice - Betterment
Founders FellowshipFounder's Apprentice - Noodle Education
Founders FellowshipSelected Clients
mtndao, Kivo, MetaDAO, Habit Halo, Lancer, Gamma
Tools
FigmaSketchTypeScriptNext.jsTailwindThree.jsMedusaStripe ConnectNeon PostgresPrismaVercelAfter EffectsClaude CodeCloud AgentsWarp
Education
30 Weeks by Google Design - 1 of 25 selected
University of Michigan, Ann Arbor - Art & Design