Founding Product Designer (Contract) · Sep 2025 – Apr 2026

ETRNL

An artist’s world. In your hands.

Artist Keys · out-of-home campaign

An artist’s identity.
Something to keep.

I originated the signed Artist Key, then led its physical design, brand, activation, and creator-commerce experience.

Two-person core team · Built · market validation incomplete

The object

Make the artist collectible.

Signed, numbered editions gave the Artist Key an identity before the first tap.

Full rainbow collection of translucent ETRNL Artist Keys — Artist Key color series · design visualization

Signed metallic ETRNL Artist Key design visualization — Signed edition · design visualization

Physical ETRNL Artist Key prototype held in hand — Physical prototype · material and tap-zone testing

The interaction

One tap. A new relationship.

I connected NFC recognition, artist reveal, and a place in the fan’s vault.

ETRNL activation sequence from NFC scan to signed Artist Key reveal — Scan → reveal → ownership confirmed · interface design

The artist world

A world behind the card.

I designed artist storefronts and purchase-to-unlock releases around the same Key.

ETRNL physical card, artist release, commerce unlock, and mobile storefront — The Artist Key meets creator commerce.

Campaign & art direction

An identity out in the world.

The Artist Key’s colors, imagery, and collectible identity carried into campaigns, artist stories, and launch concepts.

Rainbow Artist Keys on a Los Angeles billboard — Artist Key launch direction in Los Angeles.

Stacks on Stacks ETRNL billboard — A collection-first billboard direction.

The stretched display system gave the product a graphic voice beyond conventional music-tech branding.

ETRNL creator-commerce campaign directions — Modular launch directions translated the same purchase-to-unlock model across releases.

Your card, your filter, your world campaign direction — An early camera-filter direction explored how ownership could become visible in fan-made media.

Your cards, your fans, your world campaign poster — Campaign study connecting creator-owned cards and fan participation.

ETRNL creator pricing campaign — Creator-facing campaign for setting a price across physical products and music unlocks.

Your card, your filter, your world camera concept — Camera-led growth-loop concept based on the visual identity of each Artist Key.

Be Eternally Great ETRNL wall mural — Large-scale mural study positioning the card as a cultural artifact.

Your craft deserves a throne ETRNL campaign — Renaissance-inspired creator campaign direction.

Add me on ETRNL campaign — A direct social invitation built from the collectible system.

ETRNL editorial cover featuring a recording studio — An editorial format extended the system into artist stories and studio culture.

Physical system

Color. Material. Identity.

Color series, signatures, card backs, and physical prototypes explored how each edition could feel personal and part of a collection.

ETRNL collectible card stacks across seven color series — Color-coded series made individual artists distinct while keeping the collection recognizable.

ETRNL collectible cards in context — Additional environmental study for the card system.

Green ETRNL Artist Key production stacks — Production-bundle direction with holographic wrapping.

ETRNL collectible card render — Collectible render exploration.

Alternate ETRNL collectible card render — Alternate collectible-series render.

ETRNL Artist Key color variations — Early color and transparency studies for the Artist Key series.

Handheld ETRNL metallic card prototype — Alternate physical prototype tested against the phone interaction and card proportions.

Two metallic ETRNL Artist Keys on a dark background — Metallic finish and signature studies.

Full ETRNL Artist Key color lineup — The full color-series lineup.

ETRNL geometric card-back system — A monochrome geometric system gave each series a distinct reverse side.

Complete ETRNL card-back collection — The complete reverse-side system across the collection.

Gold Renaissance-inspired ETRNL NFC access tag — Renaissance access-tag exploration in gold.

Violet Renaissance-inspired ETRNL NFC access tag — Alternate material and color direction with the tap instruction embedded in the object.

Product explorations

A place for the relationship to grow.

Artist profiles, discovery, and owned collections extended the physical Key into an ongoing digital experience.

Artist profile exploration connecting music, studio stories, video, and owned Keys.

ETRNL discovery feed interface — Discovery studies for artists, local trends, and collectible releases.

Signed Artist Key floating over the ETRNL scan screen — Scan-moment art direction for the detected-card state.

ETRNL app splash screen — App-entry direction positioning ETRNL as an all-access pass.

ETRNL Artist Key activation, storefront, and purchase-to-unlock product flow — A product-flow study connecting the physical Key to the artist storefront and purchase-to-unlock access.

ETRNL vault and library interface explorations — Catalog studies for the fan vault and owned library across light and dark modes.

Long-form ETRNL creator-commerce landing page — The full creator proposition: make the card, upload the work, set the price, and order the physical set.

The development

From access to identity.

The early NFC objects proved the interaction. The Artist Key gave it a more personal form.

Early ETRNL marketplace direction centered on chain-based NFC merchandise — Early NFC merchandise and marketplace direction.

Renaissance-inspired ETRNL access tag prototype — An access tag lacked the artist identity of the final Key.

Own

A signed, numbered Artist Key communicates identity before the phone enters the story.

Activate

An NFC tap identifies the object and brings the artist relationship into the app.

Access

The fan enters an artist world with releases, media, drops, and owned collectibles.

Participate

Storefronts and purchase-to-unlock mechanics extend ownership into creator commerce.

ETRNL NFC activation: a card held to the phone while it scans, the holographic key being added, and the unlocked artist card — Tap, add, unlocked. The Key joins the fan’s vault after activation.

Eternal Profile v2 · internal Figma handoff, MVP 11.5.

ETRNL web platform with Artist Key marketplace and purchase page — Web discovery, purchase, and access.

Complete ETRNL product architecture including onboarding, profiles, vault, feed, and activation — Activation, collections, discovery, and commerce in one product.

In motion

The moment it becomes yours.

Motion studies for the transition from a physical Key to an artist’s world.

Brand direction

A world worth keeping.

The product, visual identity, and campaign directions brought together in the January 2026 brand book.

Brand book / 38 pagesScroll to explore

01 / 38 · ETRNL brand book cover, January 2026

02 / 38 · Brand book index

03 / 38 · Typography and signature styles

04 / 38 · Brand color values

05 / 38 · Blue symbol pattern on navy

06 / 38 · Solid and outlined ETRNL wordmarks

07 / 38 · Symbol and wordmark combinations

08 / 38 · Printed poster application

09 / 38 · Blue artist key on the brand pattern

10 / 38 · Black artist key on the brand pattern

11 / 38 · Your Artist Headquarters card campaign

12 / 38 · Signed, Sealed, Delivered packaging campaign

13 / 38 · Fan and artist app interface studies

14 / 38 · Artist key activation flow

15 / 38 · Renaissance campaign direction

16 / 38 · Renaissance campaign in print and outdoor displays

17 / 38 · Be Eternally Great Renaissance campaign

18 / 38 · Win the Crowd, Win Your Freedom campaign

19 / 38 · Make Your Own Way Renaissance campaign

20 / 38 · Money Bags campaign direction

21 / 38 · Sky’s the Limit card-stack campaign

22 / 38 · Green artist key stacks against a clouded sky

23 / 38 · Card-stack billboard application

24 / 38 · Stacks band and bundled artist key packaging

25 / 38 · Packaging pattern

26 / 38 · Prepackaged label designs

27 / 38 · Stacks mascot introduction

28 / 38 · Stacks mascot and encouragement messages

29 / 38 · Stacks mascot and monthly activity summary

30 / 38 · Stacks mascot with an overdue-orders interface study

31 / 38 · Artist keys arranged in a rainbow fan

32 / 38 · Artist key arrangement studies

33 / 38 · Floating artist keys billboard application

34 / 38 · Rainbow artist keys billboard application

35 / 38 · Artist key design and color palette

36 / 38 · Website interaction study

37 / 38 · Artist key iconography

38 / 38 · To Be Continued closing page

The outcome

Built for testing.
Unproven at scale.

Physical prototypes, activation, and launch work were built. Funding ended before demand could be validated at scale.

Contribution, process & project history

Role: Founding Product Designer (Contract)
Team: Two-person core team
Timeline: Sep 2025 – Apr 2026
Status: Built · market validation incomplete

Problem

The original NFC keychain unlocked music but gave fans little reason to collect it or artists a distinctive release format.

Approach

I originated the Artist Key and signed-card mechanic, connecting collectible identity to NFC activation, artist worlds, and creator commerce.

Outcome & caveat

Built the cards, activation flow, commerce platform, packaging, and campaign. Funding ended before validation at scale; the market outcome remains unresolved.

Evidence · card-to-platform system: BuiltArtist Key, activation, commerce, platform, and campaign; market validation remained incomplete.

Early NFC chains and access tags worked, but felt like hardware. Signed Artist Keys made the artist, edition, and access clear before the first tap.

I chose a familiar collectible format. Artist imagery, signatures, numbered editions, and color series made each Key recognizable and personal.

I designed activation to recognize the Key, reveal the artist, and confirm ownership in the fan’s vault. One gesture connected the physical card to its digital collection.

Fans could access releases, exclusive media, and future drops. I connected that access to creator storefronts and purchase-to-unlock commerce.

The company ran out of runway before market validation. The work reached physical prototypes, working activation logic, complete product flows, and launch assets.

Produced physical card prototypes and tested NFC tap zones, material, scale, and editioning.
Designed the activation, onboarding, vault, artist profile, release, and discovery flows.
Defined creator storefronts and purchase-to-unlock mechanics around the Artist Key.
Carried the product thesis into the web platform, brand system, and launch campaign.

Project chronology

From utility object to artist relationship

Sep 202501 · Product thesis
Move beyond NFC utility
Reframed keychain-based access around a stronger behavior: fans collect artist identity, not technology.
Fall 202502 · Physical system
Create the signed Artist Key
Developed the card format, signature and edition mechanics, color series, tap placement, materials, and physical prototypes.
Winter 2025–2603 · Interaction
Make one tap feel like recognition
Connected NFC detection to an artist reveal, ownership confirmation, onboarding, and a persistent place in the fan's vault.
Early 202604 · Platform
Extend ownership into an artist relationship
Designed artist worlds, discovery, storefronts, releases, media, customization prototypes, and purchase-to-unlock commerce around the Key.
Apr 202605 · Launch + caveat
Complete the system; leave the thesis unresolved
Carried the product into brand, campaign, and launch work. The company ran out of runway before market validation at scale.

Résumé & contact

Email me ↗Résumé (PDF) ↗

An artist’s identity.Something to keep.